Understanding the Buyer’s Journey for Dog Training Clients
If you're running a dog training business and relying only on word of mouth or a single Facebook ad to land clients, you might be missing out on the bigger picture. Why? Because not every dog owner is ready to book the first time they hear about you. They go through a process—a decision-making journey. And if your marketing doesn’t meet them at each stage, you’re likely losing potential clients without even knowing it. This is called the Buyer’s Journey, and here’s how you can use it to grow your dog training business.